A new single release from Rose Cora Perry & The Truth Untold brings out a crisp and catchy alternative rock style that combines with her natural character and full-bodied vocal approach that helps the song reach anthemic soundscapes as guitars rock and drums pound with intricate precision.
Not My Time" is an endlessly bombastic track with tons of high-octane energy and these builds during the verses that end up exploding into massive choruses and hooks that are loaded with layered vocals that come in like a wave of sonic presence.
The single boasts heavy handed cinematic feels that all hit hard and swiftly but still have this sort of beautiful gracefulness to them in a way.
This whole band has a fun factor to them that makes everything have a little looseness and that shows in the music video for the single as you can see them all involved and having a good time with the story line and the filming.
The video came out really well and was shot with attention to detail as the band did their thing to lay out a sort of plot to follow.
You can tell everyone involved here has a love for their craft and has a good time getting it all done.
This is a killer single that hits all the sweet spots of alt-rock that's crisp enough to be on the radio for sure.
With the release of such a huge single, we wanted to touch base with Rose Cora Perry & The Truth Untold to see where this all came from and what may be next for the band.
Here's what happened.
RAG: Where did this single come from?
I literally wrote, “Not My Time” the day I recovered following a several week long battle against covid. It was inspired by not only my own body’s fight against the virus, but further by the various ways the pandemic has impacted us socially and psychologically. While the virus has regrettably wreaked havoc on the lives and livelihoods of far too many, so too have the various protocols and mandates. Unemployment, debt, divorce and suicide rates have all skyrocketed the past two years and many – myself included – have been longing for a light at the end of the tunnel. I’m hopeful that my song will resonate with those who have been feeling lost, alienated and depressed from what has unravelled, knowing it’s not their “time to die” nor “give up”. We all still have “plenty of fight”.
RAG: So how did this all begin for you musically?
In two words, “inspiration struck”. I don’t have a process where I sit down and try and “make” a song happen. Instead, I wait for songs to come to me. Sure, this means that I’ll have periods of dry spells but in my humble opinion, true and authentic art cannot be forced. The time is right when I hear the first snippet of a melody and lyrics come into my head. From there, I grab my guitar, chord out the arrangement and let the song take shape naturally.
RAG: What inspires you to write a song?
Life! I’m inspired by events within my own life – happy times, sad times, angry times and everything in between. I’m also inspired by greater social and political happenings or topics that affect our worldviews and experiences. In other words, I’m inspired by “the human experience”.
I try to write songs to which people can relate: songs that provide comfort and hope or provoke people to think about things differently.
RAG: I'm hearing some great styles on this single. Who are some of your biggest musical influences?
I’m a diehard 90s kid and I live for songs with dynamic. To me, the most satisfying musical experience is one in which you’re listening to a tune that builds – it takes you on a journey, you can “feel” the emotion behind it and its intensity hits home. My favourite band of all time is Veruca Salt, which for the keen listener should be very evident given my affinity for layered vocals and multiple harmonies.
RAG: What are you doing when you're NOT working on music?
Probably cuddling my cats or watching an action movie.
RAG: Would you say live performances are a big part of what you do?
100%. I live for being on stage which is why the past two years for us – not being able to tour – were so particularly devastating. There is something truly magical about the experience of live music – from both the musician’s and the audience’s stance.
The musician is able to look out and see a sea of people being affected in a very real way by something they created that is very personal to them; that is so powerful and meaningful.
Likewise, barriers of difference between people of all walks of life can be broken down when they join together in unison to sing the lyrics of their favourite part, dance or otherwise allow themselves to be unabashedly “moved” by music. It’s a beautiful thing to witness.
We need that – to be able to connect with one another. Trying to simulate that through screens will never be the same.
RAG: This single feels like a big undertaking, is there any advice you'd give to other up and coming artists out there?
Don’t write a song nor create a video in a certain way just because you think doing so will make you popular. Follow what’s in your heart. You’ll find your niche and the people who appreciate you.
I envision complicated film shorts for my music videos which is contrary to the typical rock band approach of just looking cool and headbanging in a dilapidated building. The latter would be much simpler (and cheaper!) to create. LOL!
But I see making videos as an extension of my artistry – another way to express myself and connect with people. Camaro lovers, in particular, should dig our video for “Not My Time” J
RAG: What can your fans expect from you in the near future?
We are hopeful that 2023 will bring about a return to normalcy and we’ll be able to pick up where we left off touring. There better not be any more threats of “murder hornets”!
RAG: Before we go, what would you like to say to fans of your music?
We deeply appreciate your support, hope to see you at a show sometime soon and encourage you to buy our tunes and merch directly through us! Cutting out the middleman (distributors and streaming platforms) puts more money in our pockets which in turn allows us to continue to create more tunage and keep your socks a-rocking.
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